How high are incremental sales
The "Promotion Monitor" can be found on the extranet. This allows you to answer critical questions such as: what is the incremental sales volume of my promotion? Which special offer was the most succesful.
POS data is processed by sophisticated algorithms and prepared in a way that you can see at a glance how the total volume is split up between baseline and incremental sales.
Compare promotion for a brand over time, or simply rank the brands against each other. These insights are essential for the calculation of a return on investment and the optimization of sales promotion.
